The Deepal S09 is the flagship large six-seater SUV from Deepal Automobile, built on Changan Automobile's EPA1 platform and officially launched in May 2025. Positioned as Deepal's pinnacle model, the S09 targets the "large six-seater SUV" segment, aiming to set a new benchmark for smart family mobility by trickling down premium luxury appointments and Huawei's cutting-edge smart tech into the mainstream market.
Measuring over 5 metres in length, the Deepal S09 is the largest model in the brand's portfolio to date, catering directly to family buyers seeking generous cabin space, superior comfort, and advanced tech.
Market Highlights: Large Smart SUV, Full-Size Six-Seater, Huawei Qiankun Intelligent Driving, Extended-Range Electric Vehicle (EREV).
Product Core: The S09's key appeal lies in the seamless integration of high-level intelligent driving with the full "on-board fridge, smart TV, and plush lounge seating" experience. Co-developed with Huawei, the SUV features HarmonyOS Cockpit and Qiankun Intelligent Driving systems, while boasting a chassis setup (front double wishbone + CDC adaptive suspension) that delivers ride and handling quality punching well above the RM300,000 class.
Market Positioning: Priced between RM230,000 and RM310,000, it goes toe-to-toe with rival premium family SUVs in the segment, targeting large households looking for high value-for-money tech.
Background: As a pivotal production model under Deepal's "Beidou Tianshu 2.0" roadmap, the S09 aims to democratise advanced intelligent driving for the mass market through collaborative technology development.
Launch Milestones:
April 2025: Made its public debut and opened for pre-booking at the Shanghai Auto Show.
22 May 2025: Officially launched in China with customer deliveries underway, garnering over 20,000 bookings during its initial launch phase.
Technical Evolution: The S09 incorporates Deepal's latest "Super Range Extender 2.0" system and features 800V fast-charging architecture as standard across the range, setting class-leading benchmarks in energy replenishment efficiency and power management.
Competitive Landscape: In the competitive RM250,000 to RM300,000 six-seater SUV space, the S09 has built strong market momentum, bolstered by the solid technical backing of Huawei's intelligent driving suite and HarmonyOS Cockpit.
Customer Feedback: Owners have widely praised its space utilisation (high cabin packaging efficiency and versatile boot space), with special commendation for the second-row "Zero-Gravity" captain chairs with ventilation, heating, and massage functions, noted for significantly reducing fatigue on long-distance road trips.
Powertrain Architecture: Standard across the range is the Super Range Extender 2.0 system (1.5T petrol range extender) paired with high-efficiency electric motors. Offered in rear-wheel drive (RWD) and all-wheel drive (AWD) guises, the AWD model pushes out nearly 500 hp, delivering punchy 0-100 km/h acceleration.
Smart Cockpit & Driving: Equipped with the Huawei Qiankun Intelligent Driving ADAS suite, supporting map-free Urban Navigation on Autopilot (NOA). Inside, the cabin gets twin 15.6-inch OLED displays, an AR-HUD, and a massive 21.3-inch 3K ceiling-mounted entertainment screen for the second row, creating a high-tech mobile cinema experience.
Chassis & Dynamics: Features a front double-wishbone and rear multi-link independent suspension setup with Continuous Damping Control (CDC), effectively ironing out road imperfections while keeping body roll in check for a composed, agile drive.
Cabin Space: Boasting a 3,105 mm wheelbase, the second-row seats feature 180 mm of electric sliding adjustment and a one-touch flat-bed mode, while the third-row seats fold electrically to provide a highly versatile cargo layout suited for full-family road trips.
Strategic priorities for the Deepal S09 include:
Autonomous Driving Iterations: Continuously refining Qiankun Intelligent Driving's decision-making and negotiation logic in intricate traffic scenarios via over-the-air (OTA) updates.
Global Homologation: In line with Deepal's global expansion plans, the S09 is currently undergoing homologation and compliance tuning for various international markets.
Service Ecosystem Upgrades: Tailored to the lifestyle patterns of six-seater SUV owners, expanding digital connected services for the "mobile living space" with bespoke ownership features and value-added offerings.
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